In a delightful surprise for Hello Kitty fans and casual gamers alike, Applibot has announced its upcoming 3D puzzle game, Hello Kitty Merch Match. This charming and colorful title is coming to Android and iOS, and pre-registration is now open on both the Google Play Store and Apple App Store.
Gameplay Overview: Match, Collect, and Customize
Hello Kitty Merch Match is a 3D match-and-collect puzzle game that puts players in the heart of a merchandise-themed adventure. The goal? Match three identical items—such as plushies, mugs, or accessories—in cluttered, vibrant scenes and gradually build your own dreamy digital collection.
Each matched set adds exclusive Hello Kitty-themed merchandise to your inventory. From cozy slippers to retro backpacks and themed kitchenware, the game delivers a satisfying blend of nostalgia and discovery with every puzzle.
Massive In-Game Merch Collection: Over 1,000 Unique Items
One of the game’s standout features is its huge catalog of collectible digital merch. Players will have the chance to collect and admire over 1,000 items, many of which are modeled after real-life Sanrio merchandise.
The collection includes cute and quirky memorabilia themed around iconic Sanrio characters such as:
- Hello Kitty
- Cinnamoroll
- Pompompurin
- Chococat
- Pochacco
- KUROMI
- My Melody
Even lesser-known or rarely-featured characters will have their own unique merch, allowing longtime Sanrio fans to discover and appreciate the full breadth of the Hello Kitty universe.
Visuals and Art Style: Pure Sanrio Charm
The game features bright, pastel-colored 3D visuals and a user interface that feels completely in line with Sanrio’s aesthetic. Items pop with vivid detail, and character animations are soft and expressive, contributing to a relaxing and wholesome gameplay experience.
From neatly styled shelves to vibrant environments filled with merch, every screen feels like a page from a Hello Kitty collector’s dream catalog.
Launch Date and Availability
According to the App Store listing, Hello Kitty Merch Match is expected to be officially released on September 30, 2025. It will be free to download on both Android and iOS. While the game may include optional in-app purchases, its core experience appears to be designed around accessible, stress-free gameplay with a strong emphasis on collection and creativity.
Final Thoughts: A Must-Try for Puzzle and Hello Kitty Fans
With its adorable art, relaxing gameplay, and massive digital merch collection, Hello Kitty Merch Match promises to be more than just a casual puzzle game—it’s a celebration of Sanrio’s rich history and brand culture. Whether you’re a lifelong Hello Kitty collector or just looking for a charming match-3 game to unwind with, this title could be a perfect fit.
